“VOD service Movistar Plus+ Lite only had 323,000 subscribers, not having the kind of customer uptake it was hoping for, so this new product is trying to create a more attractive offer that could put it closer to the likes of Disney+ or HBO Max,” said María Rua Aguete, Omdia senior research director, media and entertainment. Movistar Plus+ premium packages such as All Soccer and All Sports offers remain restricted to Movistar clients.Īt year-end 2022, the top video player was Netflix by far (6.5 million subscribers), HBO Max (2.6 million), Amazon Prime Video (2.6 million) and Disney+ (2.5 million), according to Omdia. Often heavily based on series and films, non-specialist global streamers in Spain have no Spanish soccer matches. The offer launches as Spanish LaLiga soccer rights in a soccer-fixated country are shared by Movistar Plus+, which has 55% of matches, and DAZN. Offering key attractions across the entertainment board, the new Movistar Plus+ looks like a clear play for family households. In contrast, Spain’s online video subscription revenue will grow from $1.8 billion in 2022 to $2.85 billion in 2027, making OTT services and their advertising the biggest growth driver on Spain’s media landscape, global research company Omdia estimates. Peaking in 2018, pay TV revenues, having dipped, now look set to plateau for the foreseeable future. Built on the merger of Canal+ and Movistar TV, Movistar+ launched in 2015 as a classic pay TV, the biggest by far in Spain. The offer also takes in documentaries, general entertainment, animation, music and a flagship linear channel, called Movistar Plus+, which will package the service’s bigger plays, whether fiction premieres or popular late night talk show “La Resistencia.” ![]() Further sporting fixtures included in the streaming service are crunch games from the NBA, ABC, tennis and rugby’s Six Nations tournament.
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